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February 2009, Vol. 2, Edition 2
In This Issue
Executive Director Memo
Financial Update
Agency Profile - Loomis-ISC
Agency Pitch Mistakes
Agency Whitepaper - Mike Carlton, Carlton & Associates
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Agency News - North America
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Communicating in Paradise - Honolulu, Hawai'i

Our founder, Jim Loomis, is busy raising horses and writing about trains when he isn’t riding on one.  His good name has everything to do with why, despite the challenges of recent years, the agency has enjoyed the kind of positive brand recognition that has allowed us to re-tool for tough times.

The last five years of its thirty years in business have been spent in re-invention. Refugees from our advertising past, we have helped spur the conversation about integrated communications in this town. We frankly don’t aspire to be the biggest agency in Hawai‘i. We do aspire to be the most thoughtful, community-centered agency in what is very much a small town culture. That has seemed to resonate.

Our Business Approach

We ask not how big our clients’ budgets are but what they need to have done. In a state where more than 7,000 nonprofits address many social needs, this approach has been well-received. It’s not that we don’t like to make money. It’s just that we recognize that nonprofits don’t have a lot of it –and in this economy are hurting more than ever. Yet the safety net many of them provide makes it imperative that they survive and thrive.

When pressure to trim budgets mounts, our low cost communications support wherever it is needed—from brokering partnerships to securing sponsorships to ghostwriting OpEd pieces has caused nonprofits to see us as their preferred partner. We see it in the referred business and the generous testimonials. In what must surely be a statement on Hawaiian culture and the difference between the nonprofit and for profit world, one of our smaller nonprofit clients, the Native Hawaiian Hospitality Association personally came by to deliver a bonus check the very day we met with them to say we had made a mistake on a collateral item.

They said, “We wish to present to you a small token of our appreciation for all that you have done with our Ola Hawai‘i curriculum. We had a vision and a somewhat unconventional look and feel for these materials. Nonetheless, your artistic expertise created that vision for us and we feel that these materials can now serve as our Ho‘a Ka Lamaku [to keep the torch burning], a reminder to all who have touched and will touch Ola Hawai‘i.

Ola Hawai'i

Perhaps it was fitting that that the only item we chose to submit to any creative award competition was work done on behalf of the Native Hawaiian Hospitality Association. It won a bronze at the Adrian Awards.

We are a small team—less than 10-and a few more with whom we work at arm’s length. Almost everyone started here as an intern and made themselves so indispensable they were asked to stay on. We interview for heart as much as for head. And it has paid off.

Clients Served

We are proud to have supported Gary Hooser, the State Senate Majority Leader in his earlier bid for a congressional seat and look forward to supporting his just announced candidacy for Lieutenant Governor in 2010.

We are particularly proud of the work we do for clients like Chaminade University and nonprofits like Volunteer Legal Services Hawai‘i and Aloha Harvest. 

Chaminade VLSH
Clients like American Electric and Alaka‘i Mechanical are industry leaders who have used us to raise their profile and refresh their brands in recent year with great results to their bottom line. American Electric

The link: www.loomis-isc.com/ingdirectcafe
Caption: We created this virtual publicity tour for our client, ING DIRECT just following the launch of their newest Café in Hawaii.