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February 2009, Vol. 2, Edition 2
In This Issue
Executive Director Memo
Financial Update
Agency Profile - Loomis-ISC
Agency Pitch Mistakes
Agency Whitepaper - Mike Carlton, Carlton & Associates
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Publinter - San Salvador, El Salvador
Rino Publicidad - Sao Paulo, Brazil
Agency News - North America
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Publinter - San Salvador, El Salvador

Publinter recently created a successful and creative advertising campaign for Sportline America called: “Contágiate! Fiebre de Descuentos” or in English: Contagious discount fever.

Basically, the campaign consisted of announcing a special sale in which some products were marked with colored dots in green, red, blue and yellow. These dots entitled customers to discounts from 20 to 50%.

Sportline America is a recognized distributor of brand name sports items, offering the Salvadorian public the best brands and the best sales deals.

This campaign was advertised with the use of the leading newspapers in El Salvador and the creativity and design were developed by Publinter’s Alicia Basagoitia and Carlos Campos.

Sportline