What's Lupo? Lupo is a famous Brazilian brand and the largest manufacturer of socks and underwear.
Why? Because our turn has fianlly arrived. We have been "pitching" for this account for the last 10 years.
How? With a different campaign solution to give the brand an upgrade and a transparent relationship. You'll see some of their new ads in the next "The Globe".
The girls and boys at the agency are stunning with their 100% brand new underwear.
