OPINION LEADER INTO THE JEWELS
Precious news! Opinion Leader has enters the world of jewelry with a new client, MV Jewels, for whom we’re developing a complete communication strategy.
Starting with the positioning and the corporate image that we studied for the brand, we created the MV Jewels logo: it is clean, sober and essential, just like precious things can be. We want to transfer the brand identity to packaging, too, that’s why we are studying new creative ideas to hedge in and deliver the jewels.
Our team is working on the website to spread the new brand worldwide.
We are supporting our activities with an on-going PR and press office campaign.
MV Jewels by Marco Valente Design manages the Christian Dior jewelry collection distribution for the Italian market; It also creates collections for private labels like Richard Mille watches.
In 2010, MV Jewels by Marco Valente Design is launching three of it’s own lines of unique feminine jewels: Rock, Ipanema and Papillon.
We will work shoulder to shoulder with this brilliant designer to develop the potential of his avant-garde creations and of his brand.
With this new client, Opinion Leader is reinforcing its recent steps towards luxury, which could become its focus in the next months.
