Monroe Shocks and Struts launched an integrated campaign, “Save the Squirrels,” created by Cramer-Krasselt. The campaign is built on the humorous premise of reminding consumers to check their shocks from the vantage point of road-crossing squirrels. The first in a pair of offbeat Web shorts, “Acceptance” centers on the world of static squirrel figurines. With the tagline, “Squirrels Make Bad Decisions,” the campaign also includes outdoor boards, radio spots featuring interviews with squirrels and a micro-Web site, monroesavethesquirrels.com.
Peter Krivkovich, C-K’s President/CEO, was named one of “10 Who Made Their Mark” in the Dec. 17 issue of Advertising Age. Peter was listed among power players such as Al Gore, Rupert Murdoch and Mark Zuckerberg. Lauded for being a “maverick CEO,” Peter “earned cheers around the ad world” in 2007, wrote the magazine. Also this month, Screen Magazine named Peter one of the ad industry’s influentials in 2007 in the feature “Top Guns: Up There With The Best Of The Best.”
A work of gold: Modelo Especial, one of the fastest-growing imported beers, is launching a new general consumer market print and out-of-home campaign. The eye-catching, stylish ads center on the distinctive bottle and unique look of Modelo Especial. With the tagline, “Let It Be Served,” the work is set on a black background with the bottle centered and golden illustrations of Mayan foot soldiers paying homage to the top-shelf, premium beer. The new campaign created by C-K authentically leverages the brand’s Mexican heritage by focusing on Mayan cultural references and virtues.
