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January 2008, Vol. 1, Edition 1
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Introducing the “new and improved” digital ICOM GLOBE…
Yes, THE GLOBE has been digital for nearly a decade but we were basically delivering a "print" version of the newsletter digitally. Not any more.
As our network grew and contributions increased the old format became unwieldy and didn't allow us to communicate all that our members were doing. We needed something more flexible, easier to distribute and quicker to read.
Our designer/editor, DeAnna Marcotte, went to work. And here it is. Now you'll get the headline the first one paragraph of an article on the "front page". You can just read that or, to learn more, you can click on "Read more" and get the whole story. And, you can also see PowerPoint presentations, case histories, radio & television commercials, speeches, publicity, etc. as well as stories about what's going on in member agencies. Click on the links in this issue to see what this new format can do.
We hope the new GLOBE will encourage more readership and reporting.
Please give us your feedback. gb
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Here's a problem I think we can solve
Recently I received the following email from our new Board Director, Cindy Chang, in Taiwan.
Dear Gary,
I'd like to point out an issue with information requests among ICOM
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members. Our partner agency in Singapore, AGI, has recently asked Taiwan to help on certain project. However, they sent an email directly to us and it was blocked by SpamX.
Read more...
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Four decades ago, Cancún was a deserted island and few even knew of its existence. Now Cancún has become the Mexico's largest tourism resort and is the most prosperous city in the Yucatán Peninsula. It is also the
Caribbean's premier destination, |
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The old perception of Cancun as a spring-break destination is no longer relevant, as the 90,000 students who once came to vacation have now diminished to barely 9,000.
Read more...
REGISTRATION DEADLINE - MARCH 11, 2008
2008 INTERNATIONAL WORLD MANAGEMENT CONFERENCE
CANCUN, MEXICO - APRIL 13-16, 2008
Information and Registration - click here
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If you haven’t registered for the World Meeting in Cancun, Mexico to be held on 13-16 April, I encourage you to do so now and send in your payment. The deadline for room reservations is March 11, 2008. By registering by this date, you will also avoid the $50 late fee and will be guaranteed to get your room at the lowest price. For International and Regional Meetings, a registration fee is assessed to all agencies whether or not you attend the meeting. Meet all your ICOM friends at the World meeting in April!
The member agencies listed below have unpaid invoices that are over 90 days past due:
Latin America:
Da Vinci
Publinter
Alice Lemoine
Manager of Finance
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 Journey to the Center of the Idea: Fikir Merkezi
Fikir Merkezi is an advertising agency in which idea based creative people come together and enjoy producing inspired and creative ideas. We put the idea in the center of everything we do. We take a tour in its universe, we discuss it, and we engrave it, polish it and finally expand that bright idea everywhere. - Read more...
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Adformatix - Manila, Philappines
Busy End, Busy Start - Read more... |
Krakatua - Kuala Lumpur, Malaysia
Naza Motor Road Show - Case History - Read more... |
United Advertising - Taiwan, Taipei
Award winning ad for the OKWAP S858 Spider / Centipede series phone - Read more... |
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Incognito Oy - Helsinki, Finland
Changes in Incognito Oy's Ownership - Read more... |
Rock+Partner - Vienna, Austria
Rock+Partner invokes Emotional Advertising in a campaign for it's own agency - Read more... |
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Publinter S.A. - San Salvador, El Salvador
Publinter Welcomes Parker Electronics - Read more...
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Rino Publicidad - Sao Paulo, Brazil
Rino Launches Loceryl Campaign: The First Galderma's Mass Media Project in Brazil - Read more... |
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Cramer-Krasselt - Chicago, Illiniois
Monroe Shocks and Struts launched an integrated campaign, "Save the Squirrels," created by Cramer-Krasselt - Read more... |
Northlich - Cincinnati, Ohio
Northlich announces New President and CEO, Kathy Selker - Read more... |
Weyforth-Haas - Overland Park, Kansas
Weyforth-Haas completes an integrated multi-media marketing campaign for Dunlop branded commercial tires - Read more... |
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Numbers are increasingly important in marketing. Left-brain marketing is becoming a rallying cry among many marketers. In this environment, what role should intuition play? Are intuitive ideas, especially from agencies, becoming irrelevant?
This whitepaper offers some thoughts on effectively balancing numbers and intuition.
Read Whitepaper
View Video Capsule |
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If you need help with English copy editing, please contact
DeAnna. Fast response, reliable work, reasonable rates by project.
deanna@icomagencies.com |
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