Northlich - Cincinnati, Ohio Northlich announced this month that Mark Serrianne, the agency’s CEO for 10 years, has sold his interest in the agency to COO Kathy Selker, now President/CEO.  This is only the fourth time in the agency’s 58-year history that ownership has changed hands, each time to a senior agency executive.  “Kathy has an incredible command of our business and has been instrumental in creating the opportunities that are setting the course for our future,” said Serrianne, now chairman

Kathy Selker

Since joining Northlich in 2000, Selker has gained increasing responsibility for client services, media, digital and operations.  She expanded Northlich’s capabilities in brand planning and new media by recruiting talented new leaders and spearheaded the acquisition of Columbus-based Interactive Ink, which significantly boosted Northlich’s digital capabilities. “The market increasingly prefers independent agencies that can own the total brand relationship with consumers,” said Selker.  “We are in a great place to deliver on that promise from the early stages of brand positioning to brand engagement online or on the street.”

Northlich has also launched a new Corporate Sustainability Practice to help clients create, communicate and manage the potential opportunities and pitfalls of socially and environmentally responsible programs. The new practice works with clients to ensure that its core values are closely aligned with management practices, operations and across the supply chain, and then accurately conveyed to stakeholders. The practice is led by experts in communications, issues management, corporate responsibility and operations that provide specific perspective on sustainability and corporate responsibility issues.