We built a yard for two reindeers – Miia and Sepo who came from Santa’s land – Rovaniemi, Finland. Children could feed the reindeers and sit on Santa’s lap. We had decorated Christmas trees and all of this on top of a building with one the best views over Tallinn.
The park proved to be extremely popular – so much so that Solaris had to open the evacuation staircase because elevators couldn’t carry all the people who wanted to go to the roof.
The client got very good press coverage in all media, including national televison that normally does not allow any advertising.
The reindeers proved to be such a success that we will probably do it again in 2010!
