To celebrate another year as Australia's Favorite Car Company, we created a TVC for Toyota called "More Australians Choose Toyota". It features iconic Australian landscapes and showcases the range "that can take you anywhere you want to go in life”. This overall theme is supported by a series of price/model offers to start 2010 with strong sales figures.
Executive Creative Director Wayne Maloney at Oddfellows says, "The campaign reflects the fact that no matter where you want to drive in this wide, brown land, you know that you can trust a Toyota to get you there safely – even if it is taking the kids to school and back."
View TVC
