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January 2010, Vol. 3 Edition 1
In This Issue
Executive Director Memo
How to submit an MAR
Financial Update
Trendwatching
Agency Pitchmistakes
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
AD Angels - Tallinn, Estonia
Golley Slater - London, UK
Primus Advertising - Accra, Ghana
Agency News - Latin America
Agency News - North America
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Primus Advertising - Accra, Ghana

Client: Equity Assurance Limited

The Equity Assurance Limited recently approved a new promotional campaign for motorists.  Any motorist that renews their vehicle insurance policy with Equity Assurance gets an instant prize ranging from Mobile phone recharge cards to Branded T-shirts and a special car body cleaner. The campaign runs from December to the end of January.

Support materials for radio, newspaper insertions, on-site banners, posters and fliers were produced for the campaign.

Click to hear radio ad #1

OAK PLAZA HOTEL

The hotel just opened a new complex with a beautiful swimming pool.  They asked us to design and produce a banner to drive traffic to its swimming pool during the festive season.

SIMON PAGE BUSINESS SCHOOL

Simon Page briefed the Agency on a press campaign to recruit new students for its new courses, especially the online marketing program with CIM, the first of its kind in Africa.  The Agency developed print ads for the courses

Simon page Simon Page

CHRISTMAS CAMPAIGNS/ CARDS

A number of our clients also requested the design and printing of Christmas cards. They include; CDH Insurance and Regency Insurance. Regency Alliance also ran a one –month radio campaign for all motorists to drive with care during the festive season.

Click to hear radio ad #1

Click to hear radio ad #2

CALENDAR

Express Savings and Loans Company, a new client, approved a four- page desktop and wall calendar design.