Publinter recently began working with the restaurant chain “El Lomo y la Aguja”, popular for offering quality beef for great prices. Two days after having our first approach with the client and presenting our pitch, which included media, public relations and internet, we got to work, thanks to an effective and well targeted media strategy and to a completely integrated communications strategy.
The campaign basically consists of promoting that eating quality meat dishes in a nice environment is no longer a luxury because “El Lomo y la Aguja” offers new prime cuts and lunch menus for unbeatable prices. The media used for this campaign is radio, press, internet, television and billboards. Besides traditional advertising, social media is also being used in this campaign through a fan site on Facebook, which has received very useful feedback. As for PR, a press conference was held to announce the new lunch menus that are being offered to their customers.
We hope to be part of the growth of “El Lomo y la Aguja” in 2010, that is why we are closely working with the client towards developing a new integrated communications strategy for the New Year.
Visit the “El Lomo y la Aguja” fan site on Facebook at: www.ellomoylaaguja.com.sv
