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January 2010, Vol. 3, Edition 1
In This Issue
Executive Director Memo
Financial Update
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Agency News - Asia/Pacific
Adformatix - Manila, Philippines
Creative Inhouse - Bangkok, Thailand
Oddfellows - Sidney, Australia
United Advertising - Taipei, Taiwan
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Agency News - Latin America
Agency News - North America
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United Advertising - Taipei, Taiwan

Client: LongXi Awards

Fire Walking / Dog Chase / The Blind

Title - Fire Walking
In the process of creating an advertisement, the ad man always gives all their heart to check and modify their masterpiece over and over again.  In the field of TVCs, time is very limited and valuable. Just like running over hot coals with ones bare-feet, "Every second kills"!

fire walking

Copy
Every second is lethal. Just go ahead without concern for ones safety, damn! It kills! Surrender every second that kills!

Title - Dog Chase
Time is always a critical issue when an advertisement is created. The process is always exciting and stunning.  The race with time is just like being chased by a mad dog. One step slower and you'll get bit, damn! Every second kills!

 Dog chase

Copy
Every second is lethal! I do the best I can but still get bit by a dog, damn! Surrender every second that kills!

Title - The Blind
The world of advertising can change in seconds. You'll never know what's waiting for you ahead. This kind of suspicious mood is just like blind people walking on the sidewalk with "dog-shit landmines" spread all over, damn! Every second kills!

 Blind

Copy
Every second is lethal! Go forward without concern for the unknown road-situation ahead, damn! It kills! Surrender every second that kills!