Arteaga & Arteaga - San Juan, Puerto Rico

Finalist in the “Titanium and Integrated Lions” Category at Cannes 2008

Arteaga & Arteaga, an independent advertising, public relations and marketing conglomerate with a solid history in the Puerto Rican market, was chosen as a finalist in the integrated media category in the 55th edition of the Cannes Lions International Advertising Festival that was held recently in the French city of Cannes.

The finalist campaign, named “No Saberlo,” was created by the creative team of Arteaga for Bristol Myers Squibb in its efforts to create awareness among the youth about HIV and the importance of preventive tests.

There were 432 international campaigns, and only 33 were selected as finalists in the integrated category known as “Titanium and Integrated Lions.” (Titanium and Integrated Short List) According to event organizers, this category has turned into the most prestigious and talked about at the festival. In it, countless numbers of advertising agencies from around the globe compete with campaigns in which three or more different mediums are utilized and are honored for establishing new concepts that break traditional molds at the moment of communicating or educating the public.

“To have been able to position ourselves among the first 33 campaigns out of the 432 that competed in that category has surpassed our expectations and I share the credit with my team and Arteaga’s management,” said Fernando Rosario, Arteaga & Arteaga’s creative director. “It’s an honor to have shined among the best in the world, from the United States and Canada to Japan and Spain, and to have been able to put Puerto Rico’s creative talent on the world map.”

Part of the team that worked on the campaign, from left: Wini Toro - Account Director, Fernando Rosario - Creative Director Laura Figueroa - Associate Creative Director, Maite López -Account Director.