HYPOXI Magazine
“design your body” with Infotainment: the HYPOXI Magazine
After HYPOXI re-launched their brand appearance in 2007, their next goal was to provide their target group with a tool that was entertaining as well as informative and image-building. move communications created the customer magazine “design your body” (the brand-claim was used as the title) for the Austrian bodyforming brand.
The content consists of wellness and health related topics in order to build up image for HYPOXI. Readers also find in-depth information on the HYPOXI-therapy. This way they get a better understanding of how the therapy works and what its benefits are.
“design your body” is distributed at HYPOXI-clubs and because of its entertaining character it’s the perfect magazine to read while doing the HYPOXI-exercises.
Naxo Relaunch
Up with Naxo! - Ski-Touring Brand
Naxo is a sub-brand of the Norwegian binding specialist Rottefella, that develops ski-bindings for touring and freeriding. Although the high-tech products perform very well and have a very attractive design, Naxo has lost most of its awareness and reputation due to the complete absence of communication. Because of their experience with ski and outdoor brands, move communications was asked to develop a brand re-launch for the winter season 2008/09. The goals are to rebuild the image and enhance the awareness and of course to increase sales!
