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July 2008, Vol. 1, Edition 6
Executive Director Memo
Website Review
Fall Meeting Schedule
Financial Update
Agency Profile - DiBona, Bornstein & Random
Agency Whitepaper - Has Accounting Led Us Astray?
Agency Pitch Mistakes
Agency News - Asia/Pacific
Agency News - Europe/Middle East
Agency News - Latin America
Publinter - San Salvador
Rino Publicidade - Sao Paulo
Agency News - North America
ICOM Website
Have you heard the ICOM song?

Publinter - San Salvador, El Salvador

Sportline America: our latest conquest

Sportline America began operations in 1997 in Panama and opened its door as a franchise in El Salvador in 2003. Since then it has offered its unique concept as a sports boutique where customers can find clothing, shoes and sports accessories.

Sportline America carries renamed brands such as Nike, Reebok and Fila among others and all the stores reflect an image of quality and modernism.

Although Sportline America has been present in El Salvador for over 5 years, sales rose in 2007 and they opened more stores thanks to a great administration and to Publinter’s support as their advertising advisors since April 2008.

At the moment, communications efforts are being made through press, radio, store decoration and outdoor billboards.

Check out some of our work with Sportline America.

Listen to the radio commercial

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