The name of steel in Brazil and the name of steel around the world is now Belgo, a famous brand in Brazil, acquired by ArcelorMittal. ArcelorMittal is steel.

This is the theme of the new campaign developed by Rino Publicidade for its new client.

Two big brands that show us the power of the big new company in a fully integrated campaign including magazine ads, newspapers, on-line communication, radio spots and a TV commercial, all computer generated.

Construction Ad
Headline: Weldable Belgo 50. The power of the steel.
Tagline: Belgo is ArcelorMittal, ArcelorMittal is steel.