Haberturk, the new newspaper of Turkey that was launched last March by FM has the 4th biggest circulation in the country.
So the new campaign focused on the feelings of the competitors and presented a thank you to the readers. Click below to play the TVC titled "I do indeed congratulate you"
Haberturk’s new TVC takes the viewers into ‘’a major newspaper company’s meeting room’’. During this meeting we see that the boss of this competitor’s newspaper is very surprised and upset with the sudden success of HT. He says "I do indeed congratulate you” and continues by criticizing his executives with a gentle attitude for not being able to forecast the growth of HT.
The HT tvspot shows the impressive innovations of HT with a humorous tone and thanks its readers for making HT one of the most widely read newspapers in Turkey, with a daily circulation of 300,000. View TV Ad
