Oddfellows - Sydney, Australia

Toyota Service Advantage – Little Bills are better than Big Bills.

Toyota Motor Corporation Australia (TMCA) has just launched a campaign to promote its low cost, capped service product called Toyota Service Advantage.

It’s believed to be the only product of its kind in the marketplace, where all new Toyota vehicles are entitled to low cost scheduled servicing for up to the first three years or 60,000km.

The campaign personifies the fact of life that all cars come with ‘Bills’ attached.

If you’d prefer Little Bills rather than Big Bills with your next car, then Toyota has to be on your new car shopping list.

Scott Thompson, Corporate Manager - National Advertising, TMCA, says, “Toyota Service Advantage is a new innovation in the industry, so explaining it is a real challenge. The Bills concept does this with humour and simplicity. The idea taps into the consumer insight that nobody likes spending a cent more than they have to on car servicing.”