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July 2009, Vol. 2, Edition 7
In This Issue
Executive Director Memo
Financial Update
Agency Pitchmistakes
Agency Whitepaper - Mike Carlton, Carlton Associates
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Publinter - San Salvador, El Salvador
Rino Publicidade - Sao Paulo, Brazil
Agency News - North America
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Publinter - San Salvador, El Salvador

ICOM WORKS

Publinter wins Yellow Pages account with the help of ICOM

For nearly two years, the New Business Team at Publinter worked hard on several pitches in order to win the local Yellow Pages account and now, as a result of this hard work and with the valuable support from our ICOM colleagues, all the patience and perseverance has finally paid off. We are proud to announce that we won the pitch and are actually working on the sales closing campaign for Yellow Pages.

The concept of this campaign is based on testimonials of actual Yellow Page advertisers, such as well known restaurants, car dealers, and small businesses. The main message invites other businesses to advertise in the Yellow Pages so they can also verify its effectiveness on their business with more and more clients calling them.

We will be making use of TV, Radio, Newspapers, Billboards, Bus Shelters, Internet and BTL actions during the next 2 months. Click play below to view TV AD.

Click to play Radio Ad

Again we are extremely grateful to our colleagues from ICOM for sharing their success stories and valuable information of the local Yellow Pages companies in their markets. A big thank you goes out to everybody that helped us, this is a great example of what good teamwork and dedication in new business is all about, and further proof that the ICOM network works!

Yellow Pages ad