Logo

July 2009, Vol. 2, Edition 7
In This Issue
Executive Director Memo
Financial Update
Agency Pitchmistakes
Agency Whitepaper - Mike Carlton, Carlton Associates
Agency News
Agency News - Asia/Pacific
Oddfellows - Sydney, Australia
Rayken Brand Communications - Guangzhou, China
United Advertising - Taipei, Taiwan
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Agency News - North America
Quick Links
2009 Meeting Schedule
ICOM Website
ICOM on Facebook
Have you heard the ICOM song?
Join Our Mailing List

United Advertising - Taipei, Taiwan

Title: Hugging the contents tag

Client: Eden Social Welfare Foundation

Concept:

What is the energy of love? Only a hug can generate it. (Only a hug can produce the ingredients of love)

Description of Concept:

We utilized a pair of hands tightly hugging a shadow of human body as a key visual. Laundry tags were added to the hands to imply that only the moment of a “hug” can produce the ingredients of love and they can’t be washed off.