Title: Hugging the contents tag

Client: Eden Social Welfare Foundation

Concept:

What is the energy of love? Only a hug can generate it. (Only a hug can produce the ingredients of love)

Description of Concept:

We utilized a pair of hands tightly hugging a shadow of human body as a key visual. Laundry tags were added to the hands to imply that only the moment of a “hug” can produce the ingredients of love and they can’t be washed off.