Adformatix - Manila, Philippines

Pfizer Consumer Healthcare’s Children’s Clusivol- a children’s multivitamin formula that promotes a healthy desirable weight for children, supports the global movement “Hug Your Kids Today”, which was founded in 2008 by Michelle Nichols in the USA.
   
The movement believes that parents should prioritize their families. It strives for every child in the world to feel the love of their parents through a simple habit of hugging them everyday.
 
Adformatix Inc. and Children’s Clusivol have organized a Filipino event based on this movement. Locally named "National Yakap* Your Child Day", it aims to remind parents that when it comes to winning the heart of their kids, nothing beats the power of everyday hugging. The event’s online web component (www.yakapable.com) brings together all the “Yakap* Promises” made by its parent participants, as well as a photo wall encouraging them to upload their best hugging photos. A 3-day mall activity last June has also successfully garnered more than 2000 parents to commit to hug their children every day.