Diálogo recently created an advertising campaign for Megatone, the official sponsor of Argentina’s National Football Team, with only 10 days to develop the creative and produce the communication pieces.
Megatone is the greatest domestic appliances network in the interior of the country.
Four TV spots were made using photos and video images of goals made by the team in the last matches (before and during the world cup), keeping the messages updated along with the performance of the team.
The structure of the spots allowed for them to be re-edited depending of the results in the game.
TV "ART" http://dialogopublicidad.com.ar/megatone/MegatoneArte5.mov
TV "ONE IN ELEVEN" http://dialogopublicidad.com.ar/megatone/UnoEnOnce.mov
A newspaper ad to say farewell to the team before their trip to South Africa and follow-up newspaper ads of the different victories of the team in the cup were produced. This action was basically focused in communicating that Megatone is the Official Sponsor of Argentina’s national team. (Competing companies made communication pieces in which they tried to fill the role of sponsors, which they were not)
