Sure, Nancy Giges, our media relations director, and I try to think of survey story ideas based on what is going on in our industry but we do not know all that is going on in the network.  Sometimes ICOM members are cooperating on a project for a client or a new business pitch that we have not been told about (a tough admission for me).  Client-focused stories in particular are the stories that the media find most interesting. Independent networks are not expected to work well together, so that in itself is news.  These kinds of stories also prove to all that we can.

So, as you are working with your fellow ICOM members think about how your activities can reinforce your image and ICOM's image locally, regionally and even internationally.  Publicize it and tell us about it. It is good for business.

Crispin Porter + Bogusky became the most famous agency in the USA over the last 10 years not just by doing great work (actually, some was not so great) but by constantly generating news about the agency, its people and its clients to the media.  With 75 "stringers" globally, we can do the same.