Imagine being responsible for communication of the traffic management authority in São Paulo City, the sixth largest metropolis in the world. There are more than 6 million vehicles (500 new cars everyday), hundreds of thousands of buses, taxis, two million motorcycles, thousands of bicycles
and 10 million pedestrians.
Multiple communication paths have been crossed, aiming at safety and education and nothing has proven more effective with different audiences than seeking identity, friendly relationships and good mood. This is the approach of our new campaign to communicate new exclusive traffic lanes for motorcycles.
We used a character called "motoboy" Jackson Five, which is performed by actor Marco Luque, to introduce the new changes in a fun and friendly way. The result was a commercial with high impact, easy understanding and immediate acceptance.
Click here and watch.
