Client: Taipei Stray Cats Protection Association (SCPA)

Title: Needle

Headline: To hell with injections!

Concept:

Injections are supposed to cure diseases and save lives, but are also frequently misused to solve the problem of sick stray cats as a method of convenience and efficiency. Therefore, SCPA are raising funds to establish an exclusive hospital to cure these cats with love and patience instead of lethal injections.