June 2008, Vol. 1, Edition 5
Executive Director Memo
Registration Review
New Member Welcome
Fall Meeting Schedule
Financial Update
Executive Connections - Executive Search, Consulting & Coaching
Agency Pitch Mistakes
Agency News - Asia/Pacific
Creative In-house
United Advertising
Agency News - Europe/Middle East
Agency News - Latin America
Agency News - North America
ICOM Website
Have you heard the ICOM song?

Adformatix - Manila, Philappines

Mano-a-Mano with the Market Leader

Adformatix recently re-launched Clusivol with a new campaign that aims to meet the number one brand of vitamins head on with the very same positioning ladder: More energy. It is a bold move – to give up Clusivol’s long-running campaign of Bawal Magkasakit [Getting Sick is Prohibited] and wrestle the positioning from the leader. Clusivol now promises it can provide even more energy than the brand leader because it has Mas Vitamins, Mas Minerals: More Energy. The big, power visual adapted for Clusivol is the ‘greater than’ sign rendered in the brand hue. Both the client and the agency are happy with the early positive indications this multimedia IMC campaign is showing.