Adformatix - Manila, Philappines
Mano-a-Mano with the Market Leader
Adformatix recently re-launched Clusivol with a new campaign that aims to meet the number one brand of vitamins head on with the very same positioning ladder: More energy. It is a bold move – to give up Clusivol’s long-running campaign of Bawal Magkasakit [Getting Sick is Prohibited] and wrestle the positioning from the leader. Clusivol now promises it can provide even more energy than the brand leader because it has Mas Vitamins, Mas Minerals: More Energy. The big, power visual adapted for Clusivol is the ‘greater than’ sign rendered in the brand hue. Both the client and the agency are happy with the early positive indications this multimedia IMC campaign is showing.
