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June 2008, Vol. 1, Edition 5
Executive Director Memo
Registration Review
New Member Welcome
Fall Meeting Schedule
Financial Update
Executive Connections - Executive Search, Consulting & Coaching
Agency Pitch Mistakes
Agency News - Asia/Pacific
Agency News - Europe/Middle East
Agency News - Latin America
Agency News - North America
ICOM Website
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Channel 7 Communications - Islamabad, Pakistan

Channel 7 started its journey of excellence in 1990 and since then there has been no looking back. Our team is made up of creative, target-oriented enthusiasts, all deeply committed to their craft.

Channel 7 Communications offers a complete range of services you would expect to find in any full-service advertising agency. But unlike other advertising agencies, we have tailored these services to meet the needs of companies who are building their brands across borders. Channel 7 covers the entire spectrum of advertising communications including Graphic Design, Branding, Interactive Marketing, Print, Electronic Media and Outdoor Media. But the main strength for which the agency is recognized and respected is its originality and creativity.

To provide even better services and a synergistic fit, we have our own full fledged audio visual digital studio, CINERGY, for television and radio productions. EVENTS is our events management company and it has already made its mark with a number of successful, prestigious events.

The Creative Spark @ Channel 7 Communications

Great “creative” is the spark that ignites customers and gets them excited about a product or service. We’ve always strived for the highest creative standards. And the reason it works so well is that we create advertising that is designed to sell. 

Our Philosohpy @ Channel 7 Communications

We believe advertising is not a spontaneous idea, but a process which starts with research, information, freed communication and creative conceptualization. We believe in originality and results. We obtain that through a unique, process-driven approach to branding, integration, interactivity, and creative work that forces us to look at things differently. We attack the conventions and create new ideas that have transformed brands and organizations. We prefer to outthink the competition rather than outspend them. To sum it up, Channel 7's philosophy is simple; "Original research based advertising that gets Results".

Words from the Strategist

“Being part of one of the world's largest and most successful networks of carefully selected independent advertising agencies has been a great honor for me and my team. I strongly believe that this membership will open an entire new world of networking opportunities for us to explore new markets, work with new clients and get to know new trends besides exchanging invaluable information with each other. This is undoubtedly one of the best things that has ever happened to us and we are taking great pride in becoming an exclusive member of ICOM" – Jawad Humayun (Chairman; Channel 7 Communications)