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June 2008, Vol. 1, Edition 5
Executive Director Memo
Registration Review
New Member Welcome
Fall Meeting Schedule
Financial Update
Executive Connections - Executive Search, Consulting & Coaching
Agency Pitch Mistakes
Agency News - Asia/Pacific
Agency News - Europe/Middle East
Agency News - Latin America
Agency News - North America
Arteaga & Arteaga
Colle+McVoy
Cramer-Krasselt
Diccicco Battista Communications
Northlich
Quarry Integrated Communications
The Phelps Group
Weyforth-Haas
ICOM Website
Have you heard the ICOM song?

Diccicco Battista Communications - Philadelphia, Pennsylvania

Diccicco Battista Communications expanded on its first quarter success by securing seven new clients in the healthcare, entertainment, and financial industries.

The fully integrated brand communications agency will launch brand awareness and sales support programs for Hyland’s Inc., a premier provider of homeopathic and natural remedies. The goal is to enhance the recognition and sales of Hyland’s sleep aid product, Calms Forte.

By utilizing its extensive knowledge of the healthcare industry, Diccicco Battista will provide services for three new clients in that field.  An interactive website supporting the launch of a new central nervous system treatment will be executed for Prestwick Pharmaceuticals. For NextGen Healthcare Information Systems, Diccicco Battista will implement an integrated brand awareness campaign drawing on the expertise of its advertising, media, and public relations departments. Holy Redeemer Hospital has also selected Diccicco Battista to lead an advertising plan for its emergency room division.

In addition, Diccicco Battista has been selected by De Lage Laden, a global provider of leasing, business and consumer finance solutions, to head up an internal messaging campaign.

Two entertainment clients have also been added to the agency’s swelling roster. A public relations program will be put into effect for Roberts Events Group, a special events management company with diverse backgrounds in hospitality, communications, theatre, business, and the visual arts. Diccicco Battista will also partner with She Loves You!, a multi-media retrospective of United States culture in the 1960’s as told through the iconic songs of The Beatles. The agency will provide a blended media and public relations campaign to support the Philadelphia premier in September.