Rino Publicidade - Sao Paulo, Brazil

Danfoss Branding Campaign is Launched in Brazil

Envisioneering. That’s the name and the theme of Danfoss’ first branding campaign in Brazil to express the Danish company’s philosophy and values. Danfoss is the world leader in mechanical and electronic components for the refrigerating, heating and air conditioner industry.

Initially developed for the US market with great success, the use of the Envisioneering theme was adapted to Brazil by Rino. The agency has  developed the first Latin version of the campaign, putting together concepts like advanced engineering, energy efficiency and respect to the environment.

The B-to-B communication effort encompassing technical and segmented magazines, on-line media, events, website, direct marketing and client relationship programs, is being closely monitored for the possibility to be used in other Latin countries like Mexico, Venezuela, Argentina, Chile and Colombia.

Magazine Ad