United Advertising - Taipei, Taiwan

Title: Tango

Product: Hotel (Chinatrust Hotel)

Concept:

At the Chinatrust Hotel, every chair is positioned at a 45-degree angle against the table for more comfortable seating. We emphasized this unique aspect and utilized the easy tempo of the Tango with a dance between the maid and the chair to show the detailed level of services at the Chinatrust Hotel. Even the “angle” is calculated to provide a complete level of comfort at the hotel.

Copy:

The passion of 45 degrees makes you feel just great! Turning in a little bit, 45-degree angle of the chair and slide in....One action that helps you sit more easily. The joyful feelings abound when we have the opportunity to choose the right angle for your comfort! We utilize the right angle creatively for your comfort. That's just one presentation of our thoughtful hearts specially for you.