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June 2008, Vol. 1, Edition 5
Executive Director Memo
Registration Review
New Member Welcome
Fall Meeting Schedule
Financial Update
Executive Connections - Executive Search, Consulting & Coaching
Agency Pitch Mistakes
Agency News - Asia/Pacific
Adformatix
Creative In-house
MACS909
United Advertising
Agency News - Europe/Middle East
Agency News - Latin America
Agency News - North America
ICOM Website
Have you heard the ICOM song?

United Advertising - Taipei, Taiwan

Title: Tango

Product: Hotel (Chinatrust Hotel)

Concept:

At the Chinatrust Hotel, every chair is positioned at a 45-degree angle against the table for more comfortable seating. We emphasized this unique aspect and utilized the easy tempo of the Tango with a dance between the maid and the chair to show the detailed level of services at the Chinatrust Hotel. Even the “angle” is calculated to provide a complete level of comfort at the hotel.

Copy:

The passion of 45 degrees makes you feel just great! Turning in a little bit, 45-degree angle of the chair and slide in....One action that helps you sit more easily. The joyful feelings abound when we have the opportunity to choose the right angle for your comfort! We utilize the right angle creatively for your comfort. That's just one presentation of our thoughtful hearts specially for you.

 

Title: Get Closer

Product: Hotel (Chinatrust Hotel)

Concept:

Chinatrust Hotel provides the full range of services with all their heart while others always miss the mark. The Chinatrust Hotel always anticipates the customers' feelings in advance. Therefore, the Chinatrust Hotel never misses any part of the service. Even the tiny feel of the touch any place a customer might pass by.

Copy:

We have made close contact with your feelings in advance of your arrival. At the Chinatrust Hotel, not only have you made a reservation for a room, but with all of our hearts! We wiped every inch of everything tenderly and hope you will be happy to sing when your skin gets close to those facilities we have maintained carefully. Although you have not arrived yet, our hearts have already begun to prepare for your stay.