Adformatix recently launched a branded summer event workshop for its client, Wyeth Nutrition. Young mothers were encouraged to enroll their children, aged 4 to 7 years old, in talent workshops sponsored by a brand of specialized milk known for its advocacy of developing gifted children. Proof of product purchase was a requirement prior to enrollment. The kids were taught by highly respected professionals in the fundamentals of Music Theatre, Voice, and Musical Instruments [e.g. Piano and Guitar]. A great number of children enrolled, and client was pleased with the ‘shining’ results.
