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June 2009, Vol. 2 Edition 6
In This Issue
Executive Director Memo
ICOM Members Win Big at Effie Awards
2009 Meeting of the Americas
Financial Update
Agency Pitchmistakes
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
Fikir Merkezi - Istanbul, Turkey
Golley Slater - London, UK
Opinion Leader - Milan, Italy
Primus Advertising - Accra, Ghana
Agency News - Latin America
Agency News - North America
Quick Links
2009 Meeting Schedule
ICOM Website
ICOM on Facebook
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Primus Advertising - Accra, Ghana

The month of May engaged the agency engaged in several activities to mee tthe various needs of our clients.

The Agency started a radio and press campaign this month for Pepsi under the concept dubbed, “The Pepsi man”. Here, loyal consumers of Pepsi will be rewarded instantly when they are spotted drinking Pepsi by Mr. Pepsi.

Mr. Pepsi

Click play button to hear Pepsi Radio Ad

The Aquafresh Toothpaste promotion has ended. We organized the drawing to determine the winners. We are currently working on a press ad profiling the winners of the promo. This will be shared with all when it is ready.

Aquafresh Toothpaste Drawaing

Intercontinental Wapic Insurance is a new insurance company Primus is currently working with. Intercontinental Wapic Insurance gave us the approval to run a radio campaign on selected radio stations. This campaign is aimed at creating awareness for the company since it is new in Ghana. A flier was also designed and printed to help increase brand awareness.

Wapic Insurance Click play button below to play Wapic Radio Ad

Primus organized Total Petroleum Ghana Ltd’s Annual General Meeting which took place on June 3, 2009. Our role included the design and printing of some of the materials used for the event; printing of flexi banners and providing news coverage for the event

Total Petroleum

We created a design for the press on behalf of Citi FM for the banking awards. Citi FM congratulated Zenith Bank for their excellent performance.

Citi Congratulates Zenith