Rayken Brand Communication - Guangzhou, China

LOHAS Campaign for P&G China

Why Lohas?

For P&G, leading the “health & substainability” trend is in line with P&G's “touching lives, improve lives” mission.

For the consumer, substainability is a priority for global customers so it’s good story to sell. It's also a new trend appealing to local customers.

For the shopper, there is a strong interest in health (strengthened by current food safety issues) and substainability.

Target?

Golden household aged 26-50 living in China. Well educated with a high income who believe that natural essense is good for life; willing to participate in a substainability effort; shoppers in hyper/super markets.