Rino Publicidade - Sao Paulo, Brazil

Gente, Produtos e Serviços

This is Rino's GPS for Scania.

The concept - People, Products and Services - is perfect for Brazil because "people" in Portuguese - "Gente" - begins with "G" and brings together the 3 pillars of Scania's current operational and communication strategy.

"There was also a need to harmonize two different communication lines in one campaign: the local one being used by Scania in Brazil and the global", says Fernando Piccinini, Rino's CCO. "The GPS concept reflects what had to be said with a variety of favorable meanings. The monochromatic look is also an innovation in the communication of heavy vehicles giving the campaign a greater impact in the media and at POP".

"People ("Gente"), Products and Services. The Scania GPS."

"Productivity that generates energy."

"Never alone. Always in good company."

"There is always a Scania pointing to the future."

"Do you have a minute? We give you all our time."