Title: Superman

Product: a dealer of second-hands car (SUM)

Concept: SUM provides customers with one year of free on-road car rescue services, just like the Superman can protect you anytime, anywhere.

Copy: Safe, close and easy. Superior to others. SUM, Supreme Second-Hand Car Dealer Alliance provides customers with one year of free on-road car rescue services. You can count on SUM's vehicles 100%!