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June 2010, Vol. 3, Edition 5
In This Issue
Executive Director Memo
Financial Update
Ignition Consulting Group - Propulsion
Trendwatching
Agency Reinvention Mistakes
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
Channel 7 Communications - Islamabad, Pakistan
Edicoo - Kurdistan, Iraq
Fikir Merkezi - Istanbul, Turkey
Golley Slater - London, UK
Gullan&Gullan - Johannesburg, South Africa
move communications - Munich, Germany
Opinion Leader - Milan, Italy
Agency News - Latin America
Agency News - North America
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Fikir Merkezi - Istanbul, Turkey

Summer campaign for HABERTURK

HABERTURK “OKU-YORUM” Begins now!

Habertürk Newspaper, incorporated by Ciner Media Group, has achieved great circulation success from the day it launched on March 1, 2009 and has placed 3rd among it’s competitors/market.

In their new advertising campaign, Newspaper Habertürk worked with Binnur Kaya who is known as Turkey’s most talented woman comedian. Binnur Kaya acts out 7 sensational characters who are attending a talk show called “Oku-Yorum” to talk about and  comment on Newspaper Habertürk. The new campaign is posed to point out the newspaper’s high quality and distinctive features. Binnur Kaya will continue to appear in Habertürk’s forthcoming campaigns with new characters.

Click to see a scene from "OKU-YORUM"

BEHIND THE SCENES:

The film set witnessed many entartaining moments. A crowded audience attended the shooting and Binnur Kaya played different characters with the assistance of a skilled hair and make up crew. People who saw Binnur Kaya after make up couldn’t recognize her. Even Binnur Kaya couldn’t believe how she looked. During shooting everyone tried to figure out which high society figures Binnur Kaya’s characters looked like. Naturrally, the set crew and the audience seized the opportunity to have their photo taken with these quaint characters of Binnur Kaya.

Click to see another character from "OKU-YORUM"