Gullan&Gullan Advertising (Pty) Ltd - Johannesburg, South Africa

Gullan&Gullan Advertising introduces Gullan&Gullan PR

Gullan&Gullan Advertising – the 360º brand-centric™ communications agency – has established a dedicated PR division, which has resulted in 200% growth in billing terms.
 
Michael Gullan, MD of Gullan&Gullan, recognized the need for a dedicated division. “Our PR performance to date has attracted corporate clients that prefer to appoint specialized communications service providers for each of their marketing disciplines. The benefits: best of breed team, specialized skills and highly focused strategy.  These accounts require a seasoned, strategically sound professional. The new division, headed by our new PR General Manager, Micaela Soliani, will offer our clients the confidence that we understand their needs”, said Gullan. He is confident that the PR division, which boasts over 70-years combined experience and an established media network, will elevate results for clients. “PR is a natural complementary service of advertising – they are co-dependant. The two work seamlessly, adding value to the other and enhancing credibility. Advertising builds awareness, while PR is an opportunity to expand on the single-minded message”, he explains.
 
In-line with this thinking, Gullan has no intention of erecting boundaries in his organization. “Our creative team brings their skills to PR, in terms of writing, conceptualizing and events. The PR team’s skill in and knowledge of online and social media will ensure we’re at the forefront of PR services.” While the PR strategists will manage the day-to-day operation of the division and ensure clients’ objectives are met, the thinking will remain creative.
 
The integration of creative and strategic, coupled with their brand-centric™ approach have made Gullan&Gullan a respected 360º communications specialist. The unique brand-centric™ methodology, which involves integrating brand values throughout all communications, will remain a key focus of the PR offering.
 
“PR received renewed interest when the recession minimized marketing budgets and it has remained a significant communications tool during economic recovery. Influenced by recession’s tight wallets, consumer spending will continue to be replaced by consumer’s interrogation of what your brand stands for and whether or not it has value and therefore is valuable. This means trouble for brands with no authentic meaning, as consumers no longer buy into shallow emotional manipulation. It also means great opportunity for authentic brands and enhanced PR possibilities”, concludes Gullan.