Toyota is launching a new tactical Yaris campaign to engage with a target audience of under 35 year old females.

Produced by Oddfellows, the animated TVC features illustrations by the acclaimed artist, Megan Hess, who designed all Candace Bushnell’s Sex and the City book covers. Megan has also illustrated for some of the world’s top fashion magazines and worldwide ad campaigns. The TVC campaign will be aired in line with Yaris' Follow Film package for Sex and the City 2 in cinemas nationally, as well as highly targeted Pay TV programming.

The TVC concept has been developed from the bespoke advertorials created by Cosmopolitan magazine for the brand, and featuring the Megan Hess illustrations. Other media initiatives include Cosmopolitan Magazine’s series of advertorials, double page spreads, extensions into other magazines and online.

Click here to view the TVC

Loretta Law, Manager Passenger Advertising at Toyota Motor Corporation Australia, says, "This audience of young women represents almost a third of the Light Car segment; the communication strategy clearly is to bring to life the style and sophistication of the Yaris for this audience.”