The Euler Hermes SIAC convention was held on May 21 in Rome. Euler Hermes SIAC is the first Italian Credit Insurance Company, and it belongs to Allianz Group. “On Upswing” was the title of the event, conceived to communicate to the general agencies that Euler Hermes SIAC is always up-to-date and it offers new business opportunities - from vender to consultant - for “Credit Management”.
Opinion Leader provided graphics, audio and video materials to support the convention. The concept we started from was "Challenge and Innovation" to fall into line with the themes of the meeting. Opinion Leader, side by side with Mama Records studio, developed this concept through the realization of:
- Motivational videos: frames and soundtracks extracted from famous movies, to thrill and motivate the audience by epically underlining new opportunities and the challenges.
- Radio commercials animation: 3D visualization of radio commercials, previously devised by Opinion Leader.
- Logo animation: cast in loop during the convention
- Creativity and graphics for set up, invitation and gadgets.
“Opinion Leader and Mama Records translated complicated financial concepts, which are not simple to communicate, in a clear, exciting and involving way”, said Massimo Falcioni, Central Director of Euler Hermes SIAC, while thanking the agency for the professional collaboration.
