Adformatix has recently landed the account for HCG, a multinational brand of bathroom fixtures based in Taiwan.
It is now the number one brand in the country, albeit unknown to the general public who grew up with the American Standard brand. Thus, the task was to create a ‘face’ for HCG and increase brand awareness.
Instead of simply focusing on the brand’s functional benefits, including HCG’s highly stylish designs and technological innovations, Adformatix recommended using the idea of the whole bathroom. We created a multimedia campaign based on the idea that the bathroom is the true “living room” in the house. It is that one private place at home where people can find refuge; can relax and be their true selves; and can be refreshed anew in body & spirit.
The client was very pleased with what the presentation, commenting that we appear to have a very good grasp of the market.
