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March 2008, Vol. 1, Edition 3
Please note that due to the ICOM International World Management Conference being held next month, April 13-16 in Cancun, Mexico, there will be no ICOM Newsletter produced next month. The Globe will resume in May 2008.
Last month I shared an “Elevator Speech” about ICOM that Rino asked me to write.  I also invited the members to send in their versions of an ICOM “Elevator Speech”. Here are a few of the submissions. 
Executive Director Memo
Cancun - Ultimate Spas
Financial Update
Agency Pitch Mistakes
Agency Whitepaper - Relevance and Reinvention
Agency Profile - Oddfellows
Agency News - Asia/Pacific
Agency News - Europe/Middle East
Agency News - Latin America
Agency News - North America
2008 World Meeting Registration
ICOM Website
Have you heard the ICOM song?
Elevator Speeches
Please note the upcoming fall meeting schedule

Asia/Pacific Regional Meeting
 July 31-August 2, 2008
Taipei, Taiwan
            

European Regional Meeting
September 18-20, 2008
Bucharest, Romania
            

North American Regional Meeting
October 22-24 2008
Boston, Massachusetts
            

Latin American Regional Meeting  November 13-15, 2008
Lima, Peru

This is the last “new” GLOBE before we all meet in Cancun.  DeAnna and I will be anxious to hear your comments about the new format.
 
Speaking of Cancun let me tell you more about what to expect.  The theme is Preparing for Tomorrow.  The idea is to help you get ready for the fast changing marketplace you and your clients will face tomorrow.  Here’s what we have in mind…  Read more.
Gary Photo
Spa Retreat. Relax. Reinvigorate. You’ve arrived in Cancun! One of the world’s greatest spa destinations.

Against a backdrop of never-ending
turquoise undulations in the Caribbean Sea, a full complement of world-class spas awaits you, ready to transport your mind, body and spirit to a nirvana of pure bliss.

Read more...

REGISTRATION DEADLINE - MARCH 11, 2008
YOU MAY STILL REGISTER FOR THE MEETING, HOWEVER, THE HOTEL IS SOLD OUT ON APRIL 10, 11 AND 12 AND ROOMS FOR DATES AFTER THE MEETING ARE NOW SUBJECT TO HOTEL AVAILABILITY AND WE CANNOT GUARANTEE THAT YOU WILL RECEIVE THE GROUP DISCOUNT RATE FOR THOSE ROOMS. THE MEETING REGISTRATION FEE HAS ALSO INCREASED TO $815 USD

2008 INTERNATIONAL WORLD MANAGEMENT CONFERENCE
CANCUN, MEXICO - APRIL 13-16, 2008


Information and Registration - click here

Many members will remember Nina DiSesa. She was a guest speaker on creativity at our International Management Conference in New York in 2001.  She has just published her first book, Seducing the Boys Club.   It talks about her career in a very macho agency culture and how she became the first executive creative director and chairman in the history of McCann Erickson. There are also interesting stories about how some famous campaigns were developed.  Read more…

Dear ICOM Team,

The password to the website will change on March 15, 2008. The new password will be sent to those agencies that are current on their payments to ICOM. If you have any questions concerning your payment status, contact me so we can bring your account current.

If you haven’t registered for the World Meeting in Cancun, Mexico, I encourage you to do so now and send in your payment. For International and Regional Meetings, a registration fee is assessed to all agencies whether or not you attend the meeting. 

I look forward to seeing all of you at the World meeting in April!

The member agencies listed below have unpaid invoices that are over 90 days past due:

Europe:

Spotlight
Uzina

Latin America:

DaVinci
Publiteca
Publinter
Smart Advertisng

Alice Lemoine
Manager of Finance           

Periodically ICOM will be bringing you a series of Agency Pitch Mistakes from Robb High's New Business Boot Camp 2.0

Agency Pitch Mistake #5

There was a time when agencies were clearly relevant to marketer needs.  Is that changing? Are agencies losing their relevance?  And if so, are there ways that agencies can reinvent themselves to recapture that relevance?

Here are some thoughts on both agency relevance and reinvention.

Read Whitepaper

View Video Capsule


Unlike many agencies, we firmly believe that the best place for senior management is at the coalface, where their experience can be harnessed and utilized to help add real and immediate value to our clients’ business.  Read more...
Adformatix - Manila, Philappines
Adformatix has recently landed the account for HCG, a multinational brand of bathroom fixtures based in Taiwan.
- Read more...
United Advertising - Taipei, Taiwan
New campaign for
OK WAP Mobile phone with English translation function - Read more...
DIALLA Communications - Kiev, Ukraine
DIALLA Communications wins two pitches in February - Read more...
FAST - Brussels, Belgium
News from EEIG ICOM Europe - Read more...
WPC-ICOM - Amsterdam, The Netherlands
WPC has recently re-styled BB Lightconcepts - Read more...
Dialogo Publicidad - Buenos Aires, Argentina
Dialogo Publicidad in Cannes Festival 55th Edition - Read more...
Publinter - San Salvador, El Salvador
Academia Europea, a successful pitch - Read more...
Rino Publicidade - Sao Paulo, Brazil
Rino Publicidade is announcing the launch of the biography of the agency's founder, Rino Ferrari
Read more...
Cramer-Krasselt - Chicago, Illinois
Screen Magazine’s Star Awards named Cramer-Krasselt Best Campaign of the Year for CareerBuilder.com Jungle Inc. - Read more...
Northlich - Cincinnati, Ohio
Northlich Builds Social Marketing Practice - Read more...
SKM Group - Buffalo, New York
TOPS Markets selects SKM Group for marketing communications services - Read more...
Weyforth-Haas - Overland Park, Kansas
WHM creates a new tool to visualize Cat Rental stores transformations - Read more...
If you need help with English copy editing, please contact
DeAnna. Fast response, reliable work, reasonable rates by project.
deanna@icomagencies.com