Northlich - Cincinnati, Ohio

Northlich Builds Social Marketing Practice

Driving at-risk teens and pregnant smokers to change their behavior is a daunting task, but Northlich is building a highly successful practice doing just that. Northlich recently added three significant social issues marketing accounts to its roster -- the Children's Hunger Alliance of Ohio, Tennessee Quitline and Ohio Quits.

Northlich is earning a reputation as one of the premiere agencies for fully integrated social marketing and grassroots campaigns that drive behavioral change, with programs that target niche audiences like low socio-economic status consumers, healthcare professionals and Appalachian residents. Additional existing social marketing clients include Stand, Keep Ohio Beautiful and The Ohio State University Medical Center.

The Children's Hunger Alliance named Northlich as agency of record for a new integrated social marketing campaign targeting low socioeconomic parents and family caregivers throughout Ohio. The campaign, expected to launch in April, will change the behavior of caregivers to focus more on providing good nutrition for their children.

"We were impressed by Northlich's deep experience in social marketing campaigns, and, in particular, working on behavioral change programs within our specific target audience," says Bill Dolan, Chief Executive Officer at Children's Hunger Alliance.

Northlich also recently won the Ohio Quits tobacco cessation program, an existing client that the agency renewed after a competitive agency review. Based on its work for Ohio Quits, Northlich was also named agency of record for the Tennessee