Publinter - San Salvador, El Salvador

A Successful Pitch for Publinter

We recently won the “Academia Europea” account through a well directed pitch that included advertising, PR, events and internet proposals. We had been studying this client and its participation in the local market for a couple of months before our first contact so we can surely state that our client was very impressed.

The “Academia Europea” is a language institute that teaches English, Italian, German, French, Portuguese, and basically any language you want to learn. Their headquarters are here in El Salvador, but are they are present in all Central American countries, including the Dominican Republic and soon in Peru. After a couple of focus groups and additional research on this client and the services it offers, we came to the conclusion that an advertising make over was a must. Creativity is necessary these days in order to distinguish yourself from your competitors.

Initially we were indecisive on the best way to approach our new prospect. We didn’t personally know anyone from the Academia Europea nor what their relationship was with their current agency. So what did we do? We knocked directly on the General Manager’s door and let him know that we had a very interesting proposal that could result in enormous benefits for Academia Europea. Luckly, he introduced us that very day to the Company’s Vice President who gave us an opportunity to present our entire integrated proposal. WE WON THE ACCOUNT!!!! We are proud to share this success story with our ICOM colleagues.