Rino Publicidade is announcing the launch of the biography of the agency's founder, Rino Ferrari.
Now 78, he left the agency almost 10 years ago, and currently runs a cattle ranch/swine breeding farm in the countryside of Sao Paulo. He runs the farm with the same speed and style he used to run the agency.
He also takes care of his 18 months old son.
The book is filled with lots of stories. Currently it is printed only in Portuguese.
