SKM Group - Buffalo, New York

TOPS Markets selects SKM Group for marketing communications services

Depew, NY – Tops Markets, LLC, Western New York’s largest supermarket chain, has selected SKM Group as agency of record to manage and implement the company’s integrated marketing communications efforts.

SKM will partner with Tops in the development of a wide range of on-going marketing initiatives including TV, radio, print, Internet, and direct mail advertising.

“We’re tremendously honored to collaborate with Tops and to help enhance its position as the region’s leading supermarket,” said Susan Kerrigan-Meany, SKM Group President and CEO.

“The SKM team’s consumer insight, strategic approach, creativity, and commitment to excellence is exactly what we are looking for as we build our brand,” said Karl Oesterle, Director of Advertising at Tops. 

“Tops represents a great opportunity for SKM,” added Meany. “We’re excited to begin working with the Tops management team and associates to ensure that Tops remains the region’s supermarket of choice.”

Frank Curci, Tops President and CEO added, “One of our goals, as we conducted our agency search, was to ensure that we were working with a local vendor who understood the regional tastes of our customers, and we’ve found that with SKM.” Curci also explained that awarding the business to SKM is consistent with Tops’ effort to bring jobs and business back to the communities we serve.