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March 2009, Vol. 2, Edition 3
In This Issue
Executive Director Memo
Financial Update
Agency Profile - Krakatua
Trendwatching
Agency Pitch Mistakes
Agency Whitepaper - Mike Carlton, Carlton & Associates
Agency News
Agency News - Asia/Pacific
Adformatix - Manila, Philippines
United Advertising - Taipei, Taiwan
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Agency News - North America
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Adformatix - Manila, Philippines

Extramile Service to Client

Adformatix/MPG recently held an exclusive seminar designed to help all of our clients to better understand today’s exciting and continually evolving media landscape. Given the incredible challenges of the times – economic slowdown, tepid consumer spending, leaner marketing monies and radically changing consumer behavior – there was a huge need for our clients to find new and better ways to ensure the ‘biggest bang’ for their marketing monies. The seminar also gave us an opportunity to impress upon our clients the strengths of our media division in thinking and technologies. Our keynote speaker was the Asia-Pacific head of Havas Media/MPG. Other speakers included both a CEO of a television network and an Outdoor Advertising company, the Executive Director of Neilsen Media research, and Head of Media Contacts [Digital]. It was a highly successful SRO seminar, very much appreciated by our clients. There was an open forum after the short but insightful talks.