BKV recently developed the Interactive Marketing Action Plan (iMap) tool, enabling companies to increase sales conversions and leads by optimizing a Web site’s usability. iMap evaluates the strengths and weaknesses of a Web site using established direct response marketing standards. A thorough, hands-on, point-by-point evaluation provides suggestions to make a Web site more visible, more navigable, and more effective in order to increase lead conversion.
Through its innovative evaluation process, iMap delivers a customized, comprehensive analysis by focusing on several key areas: navigation, search engine compatibility, site design and layout, conversion path resolution, site copy, shopping cart and accessibility. iMap provides detailed recommendations for clients, such as how to reduce expense, improve search engine visibility and user satisfaction, and create more business opportunities with new and existing customers. iMap is unique in that it combines applicability (Search Engine Optimization) and accessibility with the goal of creating a distinctive and positive experience for the user. The end result of an iMap study is an improved Web site that generates repeat visits, increased site revenue, and is easy to navigate.
“BKV really helped us streamline the site — they pointed out things we never would have noticed on our own. And in the three months after we implemented their changes, we saw a 50 percent increase in customer conversion,” said Brian Simmons, advertising manager for BKV client Case-Mate.com.
Since iMap offerings became available in the fall, BKV has completed over thirty iMap snapshots and several evaluations similar to the page shown below from a recent iMap Case-Mate.com evaluation. BKV recently dropped a large direct mail piece for iMap and plans to continue dropping throughout the spring.
