Fikir Merkezi - Istanbul, Turkey

Turkey has a brand new newspaper and Fikir Merkezi introduced it to Turkey

The Haberturk Newspaper Campaign created by FM has been very successful and is being highly applauded.

The ad campaign is formed around the idea that ‘’the world is changing rapidly, what about the newspapers?’’  In the tv-spot, a senior symbolizes the old way of gathering news by reading the same newspaper he's read since the 1940’s in contrast with the changes in the world.  Based on this idea, the world’s 60-year journey is shown to viewers with a remarkable visual feast. Every time you see the ad, you notice new details. In the first three days of airing, the tv-spot had 500,000 clicks online.

Outdoor ads also took a significant place in the campaign as 12,220 outdoor displays were used all over Turkey.

Besides the conventional media usage, a guerilla activity took place in major locations of the big cities in order to convince the audience to change their newspapers.

The HT campaign has reached a lot of people. On its first day (we may say birthday), Haberturk sold out and reached 360,000 copies all over Turkey.  It ranked as the 3rd newspaper on the same day in terms of circulation.