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March 2009, Vol. 2, Edition 3
Executive Director

Last month we talked about securing your best accounts and staff in a tough economy. Now we want to talk about winning new business in the same environment.

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Gary Burandt

Dear ICOM Team,

The password to the ICOM website and Zoomerang changed on March 15, 2009. The new passwords will be sent to those agencies that are current on their payments to ICOM.

If you have any questions concerning your payment status, contact me so we can bring your account current.

The member agencies listed below have unpaid invoices that are over 90 days past due:

Europe:

            Uzina

Latin America:

            DaVinci

Alice Lemoine
ICOM Manager of Finance
alice@icomagencies.com

Krakatua logo Krakatua - Kuala Lumpur, Malaysia
Krakatua shares their credentials and work - Read more...
The Trendwatching.com newsletter allows marketers to track the latest trends around the world. We’ll bring you this link as the information is updated.

While financial woes may hold back some green initiatives, the future has never looked greener. Mainly because creating a more sustainable economy is not an option, but a necessity. And we all know that necessity is the mother of invention. Which is why this month, amidst crumbling banks, G20 meetings and stimulus plans, we highlight 12 eco sub-trends that any marketer or entrepreneur can act on today.

From how to find the best trend resources to how to apply trends to how to make the most of the current downturn. Read all questions and answers in our March Trend Briefing

Periodically ICOM will be bringing you a series of Agency Pitch Mistakes from Robb High's New Business Boot Camp 3.0

Agency Pitch Mistake #7 - Bad casting.

Agencies are under terrible economic stress today.  Can a change in staffing strategy improve things? Could the Hourglass Staffing Model, which is successfully used by other kinds of professional firms, be an answer?

Here’s a closer look at how it might work for advertising agencies.  

Read Whitepaper

Launch video capsule

Adformatix - Manila, Philippines
Extramile Service to Client - Read more...
United Advertising - Taipei, Taiwan
Fensia Hotel - Dabbling - Read more...
Fikir Merkezi - Istanbul, Turkey
Turkey has a brand new newspaper and Fikir Merkezi introduced it to Turkey - Read more...
Primus Advertising - Accra, Ghana
February wrap up - Read more...
Switch Brand Communications - Malta
Switch gains a new partner & director, new location and newly installed award winning software - Read more...
Agency News - Latin America
Rino Publicidad - Sao Paulo, Brazil
Lupo at Rino 2 - First Ads - Read more...
Agency News - North America
BKV - Overland Park, Kansas
BKV develops Interactive Marketing Action Plan (iMap) - Read more...
Colle+McVoy - Minneapolis, Minnesota
New campaign for Minnesota State Lottery (MSL) Scratch Games- Read more...
Loomis-ISC - Honolulu, Hawai'i
Two Clients, One Very BIG Cause - Read more...
Northlich - Cincinnati, Ohio
Northlich wins eleven ADDY awards for its outstanding advertising campaign - Read more...
Williams Whittle - Alexandria, Virginia
Williams Whittle Digital Launches - Read more...