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March 2009, Vol. 2 Edition3
In This Issue
Executive Director Memo
Financial Update
Agency Profile - Krakatua
Trendwatching
Agency Pitch Mistakes
Agency Whitepaper - Mike Carlton, Carlton & Associates
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
Fikir Merkezi - Istanbul, Turkey
Primus Advertising - Accra, Ghana
Switch Brand Communications - Malta
Agency News - Latin America
Agency News - North America
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Primus Advertising - Accra, Ghana

The month of February is the month of love. Although the agency engaged in some activities to mark Valentines Day, we were also involved in a few other successful endeavors

Primus organized a cocktail party for Omatek Ventures Plc. Omatek is the first factory in Africa that assembles computers and notebooks from Completely Knocked Down (CKD) parts. It's factories are located in Nigeria and Ghana.

The event was in honor of its Group Board of Directors and newly inaugurated Board of Directors for both Ghana and Nigeria. This event attracted dignitaries from all walks of life, including the Nigerian High Commissioner and the Minister of Communications in Ghana.

Omatek

The agency also designed a congratulatory ad for the CEO of Omatek, Mrs. Florence Seriki to be published in the newspapers. She was honored as a member of the Order of the Federal Republic (MRF).

Florence Seriki

We also launched a clearance sale campaign for ROWI. The aim was to clear out old stock and at the same time have first time users try their products. ROWI deals in household items and electronics. A television commercial is currently airing on three TV stations and will run for three months. The TV spot is expected to create more visibility for ROWI with the added advantage of increasing sales.

ROWI

Punamactex Enterprise started it's new locks and doors campaign in February. Primus created a new concept for print.

Punamactex

We also won a new account with Global Solutions Limited. We ran a vacancy ad and created a campaign for its range of Power Solution Products. When will keep you posted when we launch.